Postnest – A parcel delivery startup needed to validate parcel terminal service business potential on Nigerian market
Solution: Google display ads targeted at people of Nigeria inviting them to leave their contacts in exchange for 3 free parcel sends.
Validating a new market
Postnest needed to find out how big is the demand for parcel terminal service in Nigeria (specifically in Lagos). They needed to know the interest among private customers and also among businesses. The solution was a lead collection landing page. Where people could leave their e-mail if they wanted to get notified when the service is launched. In exchange for the e-mail, we gave them an opportunity to send 3 free parcels once the service starts. The campaign was targeted at people in Lagos, Nigeria who were also interested in selling stuff